Buick Latest Innovations Electra-L and Electra-LT
Buick is a pretty much non-existent car company in America. They don’t really sell much. No one’s really all that interested. But in China, well, Buick is still a big car company.
Even though their sales have shrunk enormously over the last few years, they’re still selling a hell of a lot of cars there.
Electra-L and Electra-LT: A Glimpse into the Future
Now, this is a new electric car from Buick, and it’s actually pretty good. Buick actually displayed a couple of new electric cars at the automotive show recently, the Electra L and the Electra LT.
Now, General Motors’ sales have been declining in America recently once the Buick brand was the best-selling vehicle in China.
But the SAFE, Wuling Joint Venture, they still sell plenty of EVs, and that’s why General Motors claims that they sell over a million EVs.
Buick Presence in China
It’s not really true, but they own a percentage of that company, so therefore, they do sell a fair few EVs in China.
However, people say that Buick, Chevrolet, and Cadillac no A bigger appeal to most customers in, well, a lot of places worldwide, including China. General Motors hasn’t really come up with anything electric that’s been all that impressive so far.
Reviving Sales with Electric Power
That’s why they’ve just reviewed these new models. The Buick Electra L is 5 meters long 5,036 Millimeters it’s a pretty big car. Wheelbase is 3 meters.
It has a fast back design to it. The chrome wheels look pretty in your face they’re pretty full on. Some people like that design.
But overall, I think this car does look quite nice. It’s also got an incredible seven screens.
Also powered by AI is the voice assistant, and it has a very nice fragrance dispenser. Now, anyway, getting to the real information here, which is, well, this is built on the Altium platform.
Closer Look at the Technology
Does it use GM’s Altium batteries? Well, it uses batteries manufactured by CATL in China. Are they the same as Altium batteries? No, not really.
But they perform a similar function. Now, But Buick are hoping that this car will revive their sales in China because once upon a time, General Motors was making billions of dollars every year in China, but it still makes a lot of money.
Every year, though, that amount of money shrinks pretty fast. General Motors is not seen as an EV brand in China.
They’re not seen as being relevant anymore. General Motors hoped that this Buick will make them relevant once again.
I’ve got to say, I think they’d be more successful if they just sold these in America or outside of America, even in Europe, because that’s where there’s a bit less competition.
Charting the Path Forward
But in China, where there’s huge amounts of competition and Buick are resorting to doing things like advertising their cars at Tesla dealerships, or not at Tesla dealerships, but near them, right next door to them to try and get sales from Tesla customers.
That’s the thing that’s probably not going to work for a long period of time. It’s probably not sustainable.
Anyway, no matter what happens here, I think Buick will probably decline with its sales numbers in China.
It’s just happening to all legacy automakers. It doesn’t seem to be much they can really do about it.
Chinese brands are taking over their own auto market.
However, like I said, if general owners were to make this in America, I think it would really sell extremely well, looks great. There’s still a bit of caché with the Buick brand in America.