BPCG 174
PSYCHOLOGY AND MEDIA
IGNOU BPCG 174 Free Solved Assignment 2024
BPCG 174 Free Solved Assignment July 2024 & Jan 2025
Assignment One
Q 1. Describe the types of media.
Ans. Media is a powerful tool of communication that plays a vital role in shaping society, influencing opinions, and disseminating information to a broad audience.
Over time, media has evolved significantly in both form and function, adapting to the changing needs of people and the advancements in technology.
The term “media” broadly refers to the various means of communication used to reach and influence large numbers of people.
These channels serve as bridges between the message and the audience, making information accessible, education reachable, and entertainment available to the masses. BPCG 174 Free Solved Assignment 2024
Media is not limited to just newspapers or television; it encompasses a wide range of platforms that include print, electronic, digital, outdoor, and social media.
Each type has its unique characteristics, advantages, and limitations, and they collectively contribute to the complex landscape of mass communication in the modern world.
One of the oldest and most traditional forms of media is print media. This category includes newspapers, magazines, journals, brochures, flyers, books, and newsletters.
Print media has played a crucial role in spreading information and shaping public opinion since the invention of the printing press.
Even today, despite the rise of digital alternatives, many people still prefer reading a physical newspaper or a magazine for the tactile experience and focused reading it offers. BPCG 174 Free Solved Assignment 2024
Newspapers provide daily or weekly updates on current events, politics, sports, and entertainment, while magazines tend to focus on specific topics such as fashion, health, business, or lifestyle.
Books, too, are a significant part of print media, as they offer in-depth knowledge on various subjects and contribute greatly to education and culture. One of the strengths of print media is its permanence and credibility.
Unlike fleeting digital posts, print materials can be archived, referenced, and trusted more readily, especially in academic and professional settings.
However, its limitations lie in the cost of printing, slower distribution, and its inability to offer real-time updates.
Next comes electronic media, which represents a major leap in the way information is delivered and consumed. This includes television, radio, and films.
Television is one of the most influential forms of media, capable of reaching millions of people simultaneously with both visual and auditory content.
It provides a mix of news, entertainment, education, and advertisement, making it a versatile platform. BPCG 174 Free Solved Assignment 2024
From soap operas to documentaries, and from news bulletins to reality shows, television has something for every demographic.
Radio, on the other hand, is an audio-based medium that continues to be a popular source of news, music, talk shows, and entertainment, especially in areas where television or internet access may be limited.
It is portable, cost-effective, and still widely used in cars, workplaces, and rural areas.
Films, whether shown in theaters or streamed online, also fall under electronic media.
They not only entertain but also reflect cultural values and societal issues, often leaving a long-lasting impact on viewers.
Electronic media’s strength lies in its ability to engage multiple senses, making it more impactful and memorable.
Its drawbacks, however, include the high cost of production and equipment, and in some cases, the tendency to promote sensationalism or misinformation for the sake of ratings.
With the explosion of technology in the 21st century, digital media has taken center stage in the world of communication. This form includes websites, blogs, online news portals, podcasts, video platforms like YouTube, and digital books or e-magazines.
Digital media is primarily internet-based, meaning it is accessible anytime, anywhere with a smart device and an internet connection.
It is interactive, fast, and user-driven, allowing users to not just consume content but also to create and share it. BPCG 174 Free Solved Assignment 2024
Social networking sites, YouTube channels, podcasts, and personal blogs have given rise to a new kind of media personality—content creators or influencers—who often command large audiences and have significant sway over public opinion.
The democratization of content creation is one of the greatest achievements of digital media, giving voice to individuals who would have otherwise been unheard.
Moreover, digital platforms offer personalized content based on users’ interests and behavior, increasing engagement.
However, this form of media also faces serious concerns such as misinformation, data privacy issues, cyberbullying, and addiction.
The speed and reach of digital media can amplify both good and harmful content, making it a double-edged sword that requires careful regulation and responsible use.
Another significant type is outdoor media, also known as out-of-home (OOH) media.
This includes billboards, banners, hoardings, posters, transit ads on buses or taxis, and digital screens in public spaces.
Outdoor media is often used for advertising, public awareness campaigns, and branding. It is a powerful way to catch the attention of people on the move, whether they’re driving, walking, or commuting.
These messages are usually short, bold, and visual to make an instant impact.
One of the key strengths of outdoor media is its high visibility and constant presence, unlike television or radio which require tuning in.
It offers 24/7 exposure and is ideal for reaching local audiences or promoting events and businesses. BPCG 174 Free Solved Assignment 2024
However, its limitations include the inability to provide detailed information and the challenge of measuring its exact effectiveness in terms of audience engagement or conversions.
Finally, a type of media that has revolutionized communication and social interaction is social media.
Platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and WhatsApp have not only changed how people interact with each other but have also redefined marketing, journalism, activism, and entertainment.
Social media allows users to share text, photos, videos, and live streams in real time. It fosters two-way communication, encourages user participation, and builds virtual communities around shared interests.
Businesses use social media for branding, customer service, and advertising, while individuals use it to stay connected, express opinions, and follow trends.
It plays a crucial role in shaping public discourse, spreading news, and organizing social or political movements. BPCG 174 Free Solved Assignment 2024
However, social media also has its darker sides. The spread of fake news, online trolling, mental health concerns, and algorithm-driven echo chambers are serious issues that demand attention and regulation.
Despite these challenges, social media remains one of the most influential and rapidly growing forms of media in the world today.
Q 2. Discuss the concept of celebrity and parasocial relationships.
Ans. The concept of celebrity is deeply rooted in society’s fascination with individuals who achieve fame and public attention through their talent, charisma, or media exposure.
Celebrities often come from fields like film, music, sports, or social media, and their visibility creates a sense of familiarity among the public, even when there’s no real interaction.
In today’s media-driven world, the celebrity culture has expanded beyond traditional film stars or musicians to include influencers, YouTubers, and even viral internet personalities. BPCG 174 Free Solved Assignment 2024
These individuals often present themselves in a more personal and accessible way, which strengthens their bond with audiences.
This phenomenon has given rise to what psychologists call “parasocial relationships,” which are one-sided emotional connections that people develop with media figures.
In these relationships, the viewer feels a strong bond with the celebrity, even though the celebrity has no awareness of the individual’s existence.
Parasocial relationships can feel surprisingly real and emotionally intense, especially when someone regularly follows a celebrity’s life through interviews, posts, or personal content.
The repeated exposure creates an illusion of intimacy and friendship, leading fans to feel as though they truly know the celebrity.
These relationships are not limited to admiration; they can also include feelings of concern, affection, or even heartbreak, similar to real-life friendships or crushes.
For instance, fans may feel protective when their favorite celebrity faces criticism or experience sadness if the celebrity shares a personal struggle.
One reason parasocial relationships are so powerful is that media often presents celebrities in an idealized or relatable light.
Whether it’s through carefully curated Instagram posts or emotionally revealing interviews, fans see the parts of the celebrity’s life that are designed to connect.
In many cases, these interactions become a part of a fan’s daily routine. Watching a favorite YouTuber’s vlog or checking an actor’s latest story becomes a comforting habit, just like talking to a close friend.
Over time, this builds a deep emotional investment.
This sense of connection can be comforting, especially for people who are lonely or socially isolated. BPCG 174 Free Solved Assignment 2024
It offers them a sense of belonging and someone to look up to, even if the relationship is imaginary. Parasocial bonds often fill emotional gaps in a person’s life.
However, because parasocial relationships are one-sided, they can also lead to unrealistic expectations or obsessive behavior.
A fan may start to believe they deserve a personal relationship with the celebrity or feel betrayed if the celebrity acts in a way they don’t approve of.
This can be particularly challenging for celebrities, who must manage the fine line between engaging with fans and protecting their privacy.
The more they share, the more their audience feels entitled to know everything about their life.
At the same time, celebrities often benefit from parasocial relationships. A loyal fan base translates into views, ticket sales, brand deals, and social media influence.
Fans who feel emotionally connected are more likely to support a celebrity’s projects and defend them against criticism.
This creates a mutual, though unequal, relationship—celebrities offer glimpses into their lives, and fans provide admiration, loyalty, and financial support.
While the emotional bond may not be real on both sides, the celebrity-fan dynamic can be extremely powerful. BPCG 174 Free Solved Assignment 2024
In some cases, parasocial relationships can inspire people in positive ways.
A fan might feel motivated by a celebrity’s story of struggle and success or take up a new hobby because their favorite influencer encouraged it.
These relationships can offer role models and emotional strength.
But there’s also a risk when people invest too much into parasocial connections, ignoring real-world relationships.
When fans replace genuine friendships with imaginary ones, it may lead to feelings of loneliness, confusion, or emotional dependence.
Moreover, the line between admiration and obsession can blur.
Some individuals become so attached that they cross boundaries, stalking celebrities or sending threatening messages if they feel ignored or rejected.
The rise of social media has intensified this phenomenon.
Platforms like Instagram, TikTok, and Twitter allow fans to interact directly with celebrities through likes, comments, or DMs, making the illusion of closeness even stronger.
Celebrities often use these platforms strategically to maintain their brand and engage followers. BPCG 174 Free Solved Assignment 2024
Sharing personal stories, behind-the-scenes moments, or opinions helps cultivate a more “authentic” relationship with fans, even though it is still controlled and curated.
This illusion of authenticity is central to parasocial relationships. Even though a celebrity may be sharing just a small, polished part of their life, fans interpret it as genuine and complete.
They form opinions and emotions based on what they see, often forgetting the filtered nature of media.
Interestingly, parasocial relationships are not always shallow or trivial. For some people, these connections provide real emotional comfort, especially during hard times.
Hearing a favorite celebrity’s voice or watching their content can ease anxiety, sadness, or loneliness.
In that sense, parasocial relationships can have therapeutic effects. They can serve as emotional anchors or sources of motivation.
For those dealing with grief, depression, or low self-esteem, these one-sided bonds can feel healing and supportive. BPCG 174 Free Solved Assignment 2024
However, there’s also a commercial side to this emotional engagement. Brands often collaborate with celebrities because they know fans trust them.
Parasocial relationships make celebrity endorsements more effective, as fans believe in the sincerity of the recommendation.
This kind of influence is especially visible in influencer marketing.
A beauty blogger recommending a skincare product may spark thousands of purchases—not because the product is revolutionary, but because fans trust and admire the person behind the screen.
While parasocial relationships have existed for decades, they are more widespread and intense now because of the digital world.
The lines between public and private, real and staged, keep getting blurrier as media evolves.
Understanding parasocial relationships is essential for both fans and celebrities. Fans should be aware of the emotional energy they invest and make sure it doesn’t replace real-life human connection.
Celebrities, on the other hand, should recognize the influence they have and strive to handle it with responsibility and respect. Authenticity should not come at the cost of privacy or mental health, for either side.
Ultimately, parasocial relationships are a reflection of our human need for connection, admiration, and belonging.
They are neither entirely good nor bad, but complex and deeply emotional experiences shaped by media, psychology, and modern culture.
Assignment Two
Q 3. Discuss the social construction of reality.
Ans. The concept of the social construction of reality suggests that our understanding of the world is not purely objective or natural but shaped by the society and culture we live in. BPCG 174 Free Solved Assignment 2024
It means that reality, as we know it, is built through social processes, human interaction, and shared beliefs over time.
This idea was popularized by sociologists Peter L. Berger and Thomas Luckmann in their 1966 book The Social Construction of Reality.
They argued that reality is created through ongoing communication and repeated social practices that become accepted as “truths” in society.
In simple terms, what people consider to be “real” or “normal” often depends on where and how they were raised.
For instance, ideas about gender roles, religion, success, or even beauty standards are not universal—they differ across cultures and change over time.
Language plays a key role in constructing reality. Through language, we define objects, events, and behaviors.
Once something is named and talked about often, it becomes familiar and starts to feel real or natural, even if it was once unfamiliar or made-up.
Take money, for example. A piece of paper only has value because society agrees it does. BPCG 174 Free Solved Assignment 2024
Its worth is not based on physical substance but on shared belief. This shows how collective agreement gives meaning to things.
Our social roles are also constructed. Being a student, parent, or police officer involves certain expectations that society has created.
When people act according to those roles, they reinforce the social definitions attached to them.
Institutions like schools, religion, and the media help shape our understanding of reality.
They teach us what is considered right or wrong, true or false, and even what to dream or fear. These teachings become internalized over time.
Through socialization, especially in childhood, individuals learn the “rules” of society—how to behave, speak, dress, or even think.
As we grow, these ideas become so embedded that we rarely question them.
Social construction is not fixed; it evolves. Norms and values can change with time. For example, ideas about same-sex marriage, mental health, or women’s rights have shifted significantly in many societies in recent decades.
Different groups may construct reality differently. What seems acceptable or moral in one culture might be frowned upon in another.
This diversity proves that reality is not a single, unchangeable truth but a flexible, human-made framework. BPCG 174 Free Solved Assignment 2024
Power also influences which version of reality becomes dominant.
Those in authority—governments, media, religious leaders—can shape public opinion by promoting certain ideas and suppressing others. This can define what is considered “truth.”
Once ideas become institutionalized, they gain legitimacy and are passed on to future generations as facts.
Over time, people may forget that these were once just opinions or choices shaped by historical events.
Challenging the social construction of reality can feel uncomfortable because it forces us to question things we’ve always believed.
But it can also be liberating, allowing people to reshape their views and imagine different ways of living.
Q 4. Describe media’s role in health education.
Ans. Media plays a crucial role in health education by spreading awareness, providing accurate information, and shaping public attitudes toward health and wellness.
It acts as a bridge between medical knowledge and the general public, making complex topics easier to understand. BPCG 174 Free Solved Assignment 2024
From newspapers and television to websites and social media, media platforms help people stay informed about disease prevention, treatment options, and healthy lifestyle choices.
They often collaborate with health professionals to ensure credibility and clarity in the content they share.
Television and radio are especially helpful in reaching rural and less literate populations.
Health campaigns aired through these mediums can educate people on issues like sanitation, vaccination, nutrition, and reproductive health in local languages.
Print media like newspapers, magazines, and pamphlets offer in-depth health articles, expert opinions, and personal stories that inspire people to take charge of their well-being.
They also serve as a permanent source that can be referred back to over time.
Digital media has transformed health education with instant access to information through websites, blogs, videos, and mobile apps.
People can research symptoms, track fitness, and learn about treatments at their fingertips, anytime and anywhere. BPCG 174 Free Solved Assignment 2024
Social media plays a growing role in health communication by allowing quick sharing of health alerts, awareness messages, and even live Q&A sessions with doctors.
Campaigns like #WearAMask or #Vaccinated have reached millions this way.
During global health crises like the COVID-19 pandemic, media became an essential lifeline for timely updates, safety guidelines, and emotional support.
Accurate media reporting helped fight misinformation and guided public behavior.
Health documentaries and awareness ads influence public perception by showing real-life cases and explaining the impact of neglecting health.
These stories often motivate viewers to change their habits or seek timely help.
Media also helps normalize conversations around taboo topics like mental health, HIV/AIDS, or menstruation, encouraging people to seek help without shame or fear. It plays a role in breaking myths and reducing stigma.
Schools and educational institutions often use media tools like health videos, posters, and animated clips to teach children about hygiene, exercise, and balanced diets in a fun and engaging way. BPCG 174 Free Solved Assignment 2024
Interactive platforms such as podcasts and YouTube health channels allow people to ask questions, share experiences, and get personalized tips, creating a more engaging and relatable learning experience.
However, media’s role in health education is not always perfect.
Sometimes, misleading or sensational content spreads fear or false hope, especially when unverified claims go viral. This highlights the need for responsible reporting.
Media professionals must ensure they work with medical experts and provide balanced, fact-based information.
When done right, media can empower people to make informed decisions about their health.
Moreover, public health organizations can use media for targeted campaigns, focusing on specific communities or issues, such as anti-smoking drives, polio awareness, or mental health support for teenagers.
By using creative content, strong visuals, and relatable messages, media can simplify complex health topics and make them understandable for all age groups, regardless of their background or education level.
Q 5. Describe the theoretical aspects of media violence and its impact on human psychology.
Ans. Theoretical aspects of media violence explore how exposure to violent content in television, films, video games, or online platforms affects human thoughts, feelings, and behavior. BPCG 174 Free Solved Assignment 2024
These theories help explain the psychological and social impact of media violence, especially on children and adolescents, who are more impressionable and still developing emotionally.
One of the most widely studied theories is the Social Learning Theory, developed by Albert Bandura.
This theory suggests that people, especially children, learn behaviors by observing others, particularly role models.
When individuals see characters in the media acting violently and getting rewarded or going unpunished, they may imitate that behavior.
Bandura’s famous “Bobo Doll” experiment showed how children who observed aggressive behavior were more likely to act aggressively themselves.
Another important concept is Desensitization Theory, which states that repeated exposure to media violence can dull emotional responses to real-life violence.
Over time, viewers may become less sensitive to suffering and more accepting of aggressive behavior. BPCG 174 Free Solved Assignment 2024
A person who frequently watches violent movies or plays graphic video games might start feeling numb toward news of real-life violence or may underestimate the seriousness of harmful acts.
The Cultivation Theory, proposed by George Gerbner, argues that long-term exposure to media, especially television, shapes a person’s perception of reality.
People who constantly consume violent content may begin to believe the world is more dangerous than it actually is, leading to what is known as the “mean world syndrome.”
This can result in heightened fear, mistrust, and anxiety in daily life.
Cognitive Neoassociation Theory explains how media violence can trigger aggressive thoughts and emotions.
According to this theory, violent images activate networks in the brain linked to anger and aggression.
These activated thoughts can influence a person’s reactions to everyday frustrations, increasing the likelihood of aggressive responses, even in non-violent situations.
The General Aggression Model (GAM) combines several theories to offer a more comprehensive understanding of how media violence impacts behavior.
It suggests that exposure to violent media affects a person’s thoughts, emotions, and arousal levels. BPCG 174 Free Solved Assignment 2024
These changes, over time, can shape a person’s personality and increase the tendency toward aggressive behavior.
Psychologically, media violence can affect both short-term and long-term behavior. In the short term, it may increase aggressive thoughts, anger, or irritability.
In the long term, consistent exposure may change a person’s belief system, making aggression seem like a normal or effective way to resolve conflict.
This is especially concerning for young minds that are still forming moral values and social behaviors.
Children are particularly vulnerable because they often struggle to distinguish between fiction and reality.
Violent cartoons, superhero movies, or action games may glamorize aggression, making it appear exciting or heroic.
Without proper guidance, children may imitate these behaviors without understanding the consequences. BPCG 174 Free Solved Assignment 2024
For teenagers, media violence can influence peer interactions. It may normalize bullying, verbal abuse, or physical confrontations.
It can also affect emotional regulation, making it harder for them to handle frustration, rejection, or disagreement in a healthy way.
However, it is also important to consider individual differences. Not everyone who watches violent media becomes aggressive.
Factors like family environment, personality, education, and real-life experiences also play a major role. Supportive parenting and open conversations about media content can reduce the negative effects.
Assignment Three
Q 6. Positive impact of parasocial relationships
Ans. Parasocial relationships, though one-sided, can have several positive effects on individuals, especially in today’s digital and emotionally demanding world.
These connections offer comfort, inspiration, and a sense of belonging without requiring real-life interaction. BPCG 174 Free Solved Assignment 2024
For many people, especially those who feel lonely or socially isolated, parasocial bonds provide emotional support.
Following a favorite celebrity or influencer can create a feeling of companionship, helping people cope with daily stress.
Such relationships often inspire individuals to pursue their goals. A fan may feel motivated to work harder or adopt healthier habits after seeing someone they admire overcome challenges or speak positively.
Parasocial relationships can also boost self-esteem and mood. Watching or listening to someone who understands your feelings—even virtually—can validate emotions and make people feel seen and understood.
These bonds can spark interest in hobbies, fitness, or social causes. For instance, following a passionate environmentalist might encourage a person to care more about sustainability in their own life.
Young people especially benefit by finding role models in the public eye. They may learn positive communication, confidence, or resilience just by observing how their idols carry themselves.
Parasocial relationships also foster community. Fans often gather in online forums or fan pages, creating real friendships through shared admiration. This sense of belonging is powerful.
Q 7. Media fandom
Ans. Media fandom refers to the passionate and loyal community of fans who deeply engage with specific media content such as movies, TV shows, books, celebrities, music, or video games. BPCG 174 Free Solved Assignment 2024
It goes beyond casual interest—fans in these communities often form emotional attachments and create a shared culture around their favorite content.
Fandoms can be incredibly creative spaces. Fans write stories (fan fiction), create art, edit videos, make memes, and even develop their own characters or alternative storylines. This active participation keeps media alive long after it airs or ends.
Social media has expanded the reach of media fandoms, allowing fans from around the world to connect instantly.
Platforms like Twitter, Instagram, Reddit, and Tumblr serve as hubs where people discuss theories, share opinions, and celebrate their favorite characters or celebrities.
Fandoms often provide a strong sense of belonging.
People who may feel misunderstood in real life can find like-minded individuals who share their enthusiasm, forming friendships and support systems through these communities.
In many cases, fandoms have even influenced creators and media industries. Fan demand can bring back canceled shows, inspire spin-offs, or shape how stories unfold. BPCG 174 Free Solved Assignment 2024
This shows the growing power of audience voices in shaping popular culture.
However, fandoms can sometimes be intense or competitive, especially when differing opinions clash.
Still, when managed with respect and inclusivity, media fandoms can be joyful, creative, and deeply fulfilling communities that bring people together through shared love for storytelling.
Q 8. General aggression model
Ans. The General Aggression Model (GAM) is a psychological framework that explains how exposure to certain factors—like media violence, frustration, or provocation—can lead to aggressive thoughts, emotions, and behaviors.
It was developed by researchers Craig Anderson and Brad Bushman to provide a more complete understanding of aggression.
At its core, the model suggests that aggression is not caused by one single factor but by the interaction of personal, situational, and biological influences.
For example, a person’s traits (like being easily irritated), combined with a violent video game (a situational factor), and an elevated heart rate (a biological response), can increase the likelihood of an aggressive reaction.
GAM explains aggression as a process that unfolds in stages. First, when someone faces a trigger (like an insult or violent scene), it affects their internal state—thoughts, emotions, and arousal. BPCG 174 Free Solved Assignment 2024
These internal changes influence how they interpret the situation and what they decide to do next.
Over time, if a person is repeatedly exposed to violent media or hostile situations, it can shape their personality, making them more prone to anger or aggressive behavior.
Their way of thinking changes, making them more likely to interpret neutral situations as threatening.
The model helps explain both short-term aggression (like yelling after watching a violent movie) and long-term patterns (like becoming more aggressive over years of exposure).
In simple terms, GAM highlights how repeated experiences, emotions, and thoughts can build up and influence how we act, especially in stressful or frustrating moments.
Q 9. Cybercrime
Ans. Cybercrime refers to criminal activities that are carried out using computers, digital devices, or the internet.
It includes a wide range of offenses, from hacking and identity theft to online fraud, cyberbullying, and the spread of malware.
In today’s digital age, as technology becomes more advanced, so do the methods of cybercriminals. BPCG 174 Free Solved Assignment 2024
One of the most common forms of cybercrime is hacking, where unauthorized users break into systems to steal, manipulate, or destroy data.
This can target individuals, businesses, or even governments, leading to serious financial and security threats.
Phishing scams are another frequent cybercrime. These involve fake emails or websites designed to trick users into giving away sensitive information like passwords, credit card numbers, or personal identification.
Victims often don’t realize they’ve been targeted until damage is done.
Identity theft occurs when someone’s personal information is stolen and used for illegal purposes, such as opening fake bank accounts or making unauthorized purchases. This can ruin a person’s credit score and reputation.
Cybercrime also includes cyberbullying and online harassment, where individuals use digital platforms to threaten, humiliate, or abuse others.
These can have serious emotional and psychological impacts, especially on young users. BPCG 174 Free Solved Assignment 2024
Ransomware attacks are a growing threat, where hackers lock a user’s data and demand payment to release it.
Such attacks often target hospitals, schools, or companies, putting critical operations at risk.
In response, cybercrime laws and digital security systems are evolving. Governments and organizations are investing in cybersecurity experts, encryption technologies, and awareness programs to protect against online threats.
Q 10. Cultivation theory
Ans. Cultivation Theory is a media theory developed by George Gerbner in the 1960s to explain how long-term exposure to television shapes people’s perceptions of reality.
The theory suggests that the more time people spend watching television, especially violent or dramatic content, the more likely they are to believe the real world is similar to what they see on screen.
At the heart of cultivation theory is the idea of the “mean world syndrome.”
This happens when viewers who are constantly exposed to violent or negative media begin to see the world as more dangerous and threatening than it actually is.
For example, someone who regularly watches crime shows might believe that crime rates are higher than they really are, or feel more fearful and mistrustful of others.
The theory doesn’t say that watching one violent movie will change someone’s beliefs overnight. Instead, it looks at the slow, gradual influence of media over time.
It’s about how repeated messages in the media can “cultivate” attitudes, assumptions, and beliefs in viewers, especially when they lack real-life experience to balance what they see. BPCG 174 Free Solved Assignment 2024
Cultivation theory also highlights how media can reinforce stereotypes. If television consistently shows certain groups of people in negative or limited roles, viewers may start to adopt those biased views without even realizing it.
In today’s digital world, cultivation theory is still relevant, not just for television but also for social media, streaming platforms, and online content.
It reminds us to be critical of the media we consume and aware of how it may shape our worldview.
IGNOU BPCG 173 Free Solved Assignment 2024
IGNOU BPCG171 Free Solved Assignment 2024
IGNOU BPCG 172 Free Solved Assignment 2024