BEGG 171
Media and Communication Skills
BEGG 171 Solved Free Assignment 2023
BEGG 171 Solved Free Assignment January 2023
Section A
Q 1 List the various functions of Communication?
Ans. Communication serves various functions, including:
Sharing information: Communication allows individuals to share information with one another, such as news, ideas, opinions, and facts.
Establishing relationships: Communication is crucial for building and maintaining relationships. It enables people to express emotions, feelings, and personal experiences, which helps to create a bond between individuals.
Persuasion: Communication can be used to persuade others to adopt a particular point of view or to take a specific action.
Problem-solving: Effective communication is essential for resolving conflicts and finding solutions to problems.BEGG 171 Solved Free Assignment 2023
Education: Communication is a critical component of education. Teachers use communication to convey information and facilitate learning in their students.
Entertainment: Communication can be used to entertain others, such as through storytelling, jokes, and other forms of humor.
Building trust: Communication helps to build trust between individuals by creating a sense of transparency and honesty.
Coordination: Communication plays a crucial role in coordinating activities and achieving common goals, whether in a business setting or a social setting.
Expression: Communication enables individuals to express themselves, whether through art, music, writing, or other forms of creative expression.
Socialization: Communication is a fundamental aspect of socialization. It enables individuals to learn social norms, values, and beliefs and to interact effectively with others.BEGG 171 Solved Free Assignment 2023
Q 2 Elaborate the seven C’s of Communication?
Ans. The seven C’s of communication are a set of principles used to ensure effective communication. They are as follows:
Clear: The first “C” of effective communication is clarity. Messages should be expressed in a clear and concise manner, avoiding unnecessary jargon, technical terms, or overly complicated language.
Clear communication ensures that the message is easily understood by the audience.
Concise: Communication should be brief and to the point. Messages that are too long or contain irrelevant information can lead to confusion and misinterpretation.
Concise communication ensures that the audience remains engaged and retains the message.BEGG 171 Solved Free Assignment 2023
Complete: Communication should be complete, providing all necessary information, and leaving no room for ambiguity. Incomplete messages can lead to confusion, misinterpretation, and errors.
Correct: Communication should be accurate and factual, using correct grammar, spelling, and punctuation. Incorrect communication can lead to misunderstandings, and ultimately, ineffective communication.
Coherent: Communication should be organized and logical, with a clear structure that guides the audience through the message. Incoherent communication can lead to confusion and misunderstanding.
Courteous: Communication should be respectful and considerate of the audience’s feelings, opinions, and beliefs. Courteous communication creates a positive atmosphere and fosters open and honest communication.
Concrete: Communication should be specific and tangible, using examples and evidence to support the message. Concrete communication ensures that the audience understands the message and can apply it effectively.
Q 3 List the various types of Mass Media.
Ans. Mass media refers to various forms of communication that reach a large audience. The types of mass media include:
Television: This includes broadcast, cable, and satellite television channels that deliver audio-visual content to viewers.BEGG 171 Solved Free Assignment 2023
Radio: This includes AM and FM radio stations that broadcast audio content, such as news, music, talk shows, and podcasts.
Print media: This includes newspapers, magazines, and books that are published in print format and distributed to a large audience.
Online media: This includes websites, social media platforms, and blogs that deliver text, audio, and video content to a global audience.
Film: This includes movies that are shown in cinemas or streamed online.
Advertising: This includes various forms of advertising, such as billboards, posters, flyers, and digital ads, that are used to promote products and services to a large audience.BEGG 171 Solved Free Assignment 2023
Gaming: This includes video games that are played by a large audience, either online or offline.
Outdoor media: This includes various forms of outdoor advertising, such as banners, signs, and digital screens, that are placed in public places to reach a large audience.
Music: This includes various forms of music, such as albums, concerts, and music videos, that are distributed to a global audience.
News media: This includes various forms of news media, such as newspapers, television news channels, and news websites, that deliver news and current affairs content to a large audience.
Q 4 Discuss some of the broad objectives of advertising.
Ans. Advertising is a marketing communication tool that aims to promote a product, service, or brand to a target audience. The broad objectives of advertising are:
Increasing Sales: One of the primary objectives of advertising is to increase sales. Advertising campaigns can be designed to create awareness, generate interest, and motivate potential customers to purchase a product or service.
Building Brand Awareness: Advertising is a powerful tool for building brand awareness. BEGG 171 Solved Free Assignment 2023
By creating a distinctive brand identity, advertising can help differentiate a product or service from its competitors and establish it as a trusted and recognizable brand.
Establishing Brand Loyalty: Advertising can be used to create an emotional connection with customers and establish brand loyalty.
By communicating the values and benefits of a product or service, advertising can create a sense of attachment and loyalty among customers.
Educating Customers: Advertising can be used to educate customers about the features and benefits of a product or service.
By providing information and highlighting the unique selling points of a product, advertising can help customers make informed decisions and choose the right product or service for their needs.
Creating Positive Associations: Advertising can be used to create positive associations with a product or brand. BEGG 171 Solved Free Assignment 2023
By using imagery, music, and other sensory cues, advertising can create a positive emotional response that is associated with a product or brand.
Differentiating from Competitors: Advertising can help differentiate a product or service from its competitors.
By highlighting unique features, benefits, or value propositions, advertising can position a product as superior to its competitors and motivate customers to choose it over other options.
Generating Interest and Buzz: Advertising can create interest and buzz around a product or brand.
By using creative and attention-grabbing messaging, advertising can generate excitement and anticipation among customers and generate interest in a product or brand.BEGG 171 Solved Free Assignment 2023
Section B
Q 1 Name the various shot sizes and describe them.
Ans. In filmmaking and photography, shot sizes refer to the different framing or compositional techniques used to capture a scene. Here are the various shot sizes and their descriptions:
Extreme Long Shot (ELS): This shot captures a wide view of a location or environment, showing the subject as a small part of the overall picture. It is also known as an establishing shot.
Long Shot (LS): This shot captures the subject from head to toe, with a lot of surrounding space in the frame.
Full Shot (FS): This shot captures the entire subject from head to toe, but with less surrounding space in the frame than a long shot.
Medium Shot (MS): This shot captures the subject from the waist up, providing more detail and focus on the subject.
Close-Up (CU): This shot captures the subject’s face or a specific detail of the subject, such as an object or body part.BEGG 171 Solved Free Assignment 2023
Extreme Close-Up (ECU): This shot captures a highly detailed view of a specific detail, such as the eyes, lips, or hands.
Over-the-Shoulder Shot (OTS): This shot is framed over the shoulder of one character, showing the other character in the frame and emphasizing the relationship between the two characters.
Two-Shot: This shot frames two characters in the same shot, often used to show a conversation or interaction between the characters.
These different shot sizes can be used to convey different emotions, highlight important details, and create a sense of space and intimacy within the scene. They are important tools for filmmakers and photographers to tell their stories effectively.
Q 2 What is an Editorial? Discuss its importance?
Ans. An editorial is an opinion piece written by the editorial board or editorial staff of a newspaper, magazine, or other publication.
It reflects the views of the publication and presents a perspective on a current issue or topic of interest.BEGG 171 Solved Free Assignment 2023
Editorials are important because they serve as a platform for the publication to express its views on important issues and provide guidance and direction to readers.
They help to shape public opinion, influence policy decisions, and spark discussion and debate on important issues.
Some of the key importance of editorials are:
Provides Expert Opinion: Editorials are written by experienced journalists who are knowledgeable about the subject matter. As such, they provide expert opinion and analysis on current events and issues.
Facilitates Public Discourse: Editorials facilitate public discourse by presenting different perspectives on an issue. They encourage readers to engage with the issue and form their own opinions.
Influences Public Opinion: Editorials can influence public opinion by presenting a persuasive argument and providing evidence to support their position.
They can also challenge widely-held beliefs and assumptions, encouraging readers to reconsider their views.BEGG 171 Solved Free Assignment 2023
Encourages Accountability: Editorials hold public officials, corporations, and other organizations accountable for their actions. They highlight issues of public concern and demand that those in power take action to address them.
Provides a Voice for the Voiceless: Editorials can be used to give voice to marginalized or underrepresented groups who may not have a platform to express their views. They can draw attention to social injustices and advocate for change.
Q 3 Discuss some uses of networking for an organization and for individuals.
Ans. Networking refers to the process of developing and maintaining relationships with individuals or groups who share common interests or goals.
It is an important activity for both organizations and individuals, and here are some uses of networking:
For Organizations:BEGG 171 Solved Free Assignment 2023
Building Business Relationships: Networking provides organizations with the opportunity to establish and maintain relationships with other businesses, customers, and suppliers.
These relationships can lead to increased business opportunities, partnerships, and collaborations.
Recruiting Talent: Networking allows organizations to connect with potential employees and build a pipeline of talent for future hiring needs.
It provides a platform for companies to showcase their brand and culture to potential candidates.
Brand Building: Networking helps organizations to build their brand and reputation. It provides a platform to showcase the organization’s values, mission, and products or services to a wider audience.BEGG 171 Solved Free Assignment 2023
Knowledge Sharing: Networking provides organizations with the opportunity to learn from others in their industry or field. It allows them to stay up-to-date with industry trends, best practices, and emerging technologies.
Business Development: Networking provides organizations with the opportunity to identify and pursue new business opportunities.
By connecting with potential customers and partners, organizations can expand their reach and grow their business.
For Individuals:
Career Development: Networking provides individuals with the opportunity to meet people in their industry or field, learn about job opportunities, and build relationships with potential employers.
It can help individuals to advance their careers and achieve their professional goals.
Knowledge Sharing: Networking provides individuals with the opportunity to learn from others in their industry or field. BEGG 171 Solved Free Assignment 2023
It allows them to stay up-to-date with industry trends, best practices, and emerging technologies.
Personal Development: Networking provides individuals with the opportunity to develop their interpersonal and communication skills.
It allows them to practice their networking and relationship-building skills, which can be useful in both personal and professional settings.
Mentorship: Networking provides individuals with the opportunity to connect with mentors who can offer guidance and support in their career development.
Community Building: Networking provides individuals with the opportunity to connect with like-minded individuals who share similar interests or goals.
It can help individuals to build a sense of community and support in their personal and professional lives.BEGG 171 Solved Free Assignment 2023
Q 4. What is Multimedia? Mention some of the uses of Multimedia.
Ans. Multimedia refers to the combination of different forms of media, such as text, images, audio, video, and animations, to create an interactive and engaging experience for the audience.
Multimedia can be used in a variety of contexts, including education, entertainment, marketing, and communication.
Some of the uses of multimedia are:
Education: Multimedia can be used to enhance learning and teaching experiences. It can be used to create interactive textbooks, educational videos, and simulations that help students to understand complex concepts.
Entertainment: Multimedia is widely used in the entertainment industry, including movies, music videos, video games, and virtual reality experiences. It can provide a rich and immersive experience for the audience.
Marketing: Multimedia is used in marketing to create engaging and memorable advertising campaigns. It can be used to create product demonstrations, interactive brochures, and promotional videos.BEGG 171 Solved Free Assignment 2023
Communication: Multimedia can be used to enhance communication in various contexts, including teleconferencing, webinars, and online meetings. It can be used to share information and collaborate with others.
Art and Design: Multimedia is used in art and design to create interactive installations, multimedia performances, and digital art.
Journalism: Multimedia is used in journalism to create interactive news stories, documentaries, and multimedia presentations that help to engage and inform the audience.
Healthcare: Multimedia is used in healthcare to create educational videos, simulations, and interactive tools that help patients to understand their conditions and treatment options.
Section C
Q 1 Critically examine the negative as well as positive impacts of the Internet.
Ans. The Internet has become an integral part of modern society, and its impact can be seen in various aspects of our lives, including communication, entertainment, education, and commerce. BEGG 171 Solved Free Assignment 2023
While the Internet has many positive impacts, such as increased access to information, improved communication, and expanded opportunities for innovation and creativity, it also has negative impacts, such as social isolation, cyberbullying, and increased addiction.
Positive Impacts of the Internet:
Access to Information: One of the most significant impacts of the Internet is the increased access to information.
With just a few clicks, people can access a wealth of information on a wide range of topics, including news, research, and educational materials.
Improved Communication: The Internet has revolutionized the way we communicate with each other. BEGG 171 Solved Free Assignment 2023
With tools like email, social media, and video conferencing, people can connect with others from around the world, regardless of distance or time zones.
E-commerce: The Internet has made it easier for businesses to reach a global audience and sell their products and services online.
E-commerce has become a major driver of the economy, and it has opened up new opportunities for entrepreneurs and small businesses.
Entertainment: The Internet has also had a significant impact on entertainment. With streaming services like Netflix, Hulu, and YouTube, people can access a vast library of movies, TV shows, and other content from the comfort of their homes.
Education: The Internet has also had a profound impact on education. Online courses and distance learning programs have made education more accessible and flexible, and they have opened up new opportunities for lifelong learning.
Negative Impacts of the Internet:BEGG 171 Solved Free Assignment 2023
Social Isolation: One of the negative impacts of the Internet is the increased social isolation that can occur when people spend too much time online.
Social media can create the illusion of social connection, but it can also lead to feelings of loneliness and isolation.
Cyberbullying: The anonymity of the Internet can make it easier for people to engage in cyberbullying and other forms of online harassment.
Cyberbullying can have serious psychological effects on its victims, and it has become a major concern for parents, educators, and policymakers.
Addiction: The Internet can also be addictive, particularly for certain types of activities like social media, online gaming, and pornography.
Internet addiction can lead to a range of negative consequences, including impaired social functioning, decreased academic performance, and decreased physical activity.
Privacy and Security: The Internet has also raised concerns about privacy and security. With the vast amount of personal information that is shared online, there is a risk of identity theft, fraud, and other forms of cybercrime.
Disinformation: Finally, the Internet has also had a negative impact on the spread of disinformation and misinformation. BEGG 171 Solved Free Assignment 2023
With the rise of social media, false information can spread rapidly and have a significant impact on public opinion and decision-making.
Q 2 How do you differentiate between ethical advertising and unethical advertising Discuss.
Ans. Advertising is a powerful tool used by businesses to promote their products or services to potential customers.
While advertising can be an effective way to attract customers and increase sales, it is important that it is done in an ethical and responsible manner.
Ethical advertising is honest, truthful, and respects the rights and dignity of consumers. Unethical advertising, on the other hand, is deceptive, manipulative, and disregards the well-being of consumers.
Ethical Advertising:
Ethical advertising is advertising that is truthful, honest, and respects the rights and dignity of consumers. BEGG 171 Solved Free Assignment 2023
Ethical advertising should be based on accurate information and should not use deception or manipulation to persuade consumers to buy products or services.
Ethical advertising should also be respectful of consumers’ privacy and should not invade their personal space.
Here are some key characteristics of ethical advertising:
Truthful and Accurate: Ethical advertising is based on truthful and accurate information. Advertisers should not make false claims or exaggerate the benefits of their products or services.
Clear and Transparent: Ethical advertising should be clear and transparent, so that consumers understand what they are buying and how much it costs.
Advertisers should not use hidden fees or other deceptive tactics to trick consumers.
Respectful of Consumers: Ethical advertising should respect the rights and dignity of consumers. BEGG 171 Solved Free Assignment 2023
Advertisers should not use offensive or discriminatory language or images, and should not target vulnerable groups, such as children or the elderly.
Privacy Conscious: Ethical advertising should be privacy-conscious, meaning that advertisers should respect consumers’ privacy and should not use personal information for marketing purposes without consent.
Unethical Advertising:
Unethical advertising is advertising that is deceptive, manipulative, and disregards the well-being of consumers.
Unethical advertising often uses false or misleading claims, exaggerated benefits, or manipulative tactics to persuade consumers to buy products or services.
Unethical advertising can also be disrespectful of consumers’ privacy and can invade their personal space.BEGG 171 Solved Free Assignment 2023
Here are some key characteristics of unethical advertising:
Deceptive: Unethical advertising often uses false or misleading claims to persuade consumers to buy products or services.
Advertisers may make exaggerated claims about the benefits of their products, or may hide negative information.
Manipulative: Unethical advertising can be manipulative, meaning that advertisers use emotional appeals or other tactics to manipulate consumers’ behavior.
For example, advertisers may use fear or guilt to persuade consumers to buy their products.
Disrespectful of Consumers: Unethical advertising can be disrespectful of consumers’ rights and dignity.
Advertisers may use offensive or discriminatory language or images, or may target vulnerable groups, such as children or the elderly.
Privacy-Invasive: Unethical advertising can be privacy-invasive, meaning that advertisers may use personal information for marketing purposes without consent.
Advertisers may also use invasive tactics, such as spamming or telemarketing, to reach consumers.BEGG 171 Solved Free Assignment 2023
Q 3 Describe the principles and process involved in news scripting for the broadcast media.
Ans. News scripting for broadcast media involves a set of principles and a process that must be followed to ensure that the news is accurate, timely, and relevant.
Principles of News Scripting:
Accuracy: The news must be accurate and based on facts that have been verified through reliable sources.
Timeliness: The news must be timely and relevant to the audience. It must be delivered in a timely manner so that the audience can understand and react to it appropriately.
Objectivity: The news must be presented in an objective manner, without bias or favoritism towards any particular person or group.
Clarity: The news must be presented in a clear and concise manner so that the audience can easily understand it.
Relevance: The news must be relevant to the audience’s interests, concerns, and needs.BEGG 171 Solved Free Assignment 2023
Process of News Scripting:
Research: The first step in news scripting is to research the topic thoroughly. The reporter must gather information from various sources, including interviews, press releases, and news wires.
Selecting the News: Once the research is completed, the reporter must select the news items that are relevant, interesting, and important to the audience.
Writing the Script: After selecting the news, the reporter must write the script. The script must be written in a clear and concise manner and must convey the information accurately.
Editing: Once the script is written, it must be edited for grammar, spelling, and accuracy. The editor must ensure that the script adheres to the principles of news scripting.
Rehearsal: After the script is edited, the news anchor or reporter must rehearse the script to ensure that it is delivered in a clear and confident manner.
Broadcasting: Finally, the news is broadcast to the audience through various media channels, including television, radio, and the internet.
Tips for Effective News Scripting: BEGG 171 Solved Free Assignment 2023
Use simple language that is easy for the audience to understand.
Use active voice instead of passive voice to make the news more engaging.
Use visuals, such as images or videos, to make the news more interesting and engaging.
Keep the news brief and to the point. Avoid including unnecessary information that may confuse the audience.
End the news with a summary or a conclusion that reiterates the main points.
Q 4 What are the characteristics of Cyber Media. Examine its impact on our lives.
Ans. Cybermedia refers to the various forms of media that are created, distributed, and consumed through digital technologies and the internet.
Cyber media includes social media platforms, online news portals, blogs, podcasts, videos, and other digital content.
Characteristics of Cyber Media: BEGG 171 Solved Free Assignment 2023
Interactive: Cyber media is highly interactive, allowing users to engage with the content and with each other.
Social media platforms, for example, allow users to comment, like, and share content, creating a two-way communication channel.
Accessible: Cyber media is easily accessible through various digital devices, including smartphones, tablets, and laptops.
It can be accessed anytime and from anywhere, making it a highly convenient source of information and entertainment.
Diverse: Cyber media is highly diverse, covering a wide range of topics and interests. It allows users to explore and discover new content, and to connect with others who share similar interests.
Dynamic: Cyber media is constantly changing and evolving, with new content being created and shared every second. It provides users with the latest news and updates on various topics, as well as fresh perspectives and opinions.
Global: Cyber media is a global phenomenon, with content being created and consumed by people all over the world.
It allows users to connect with others from different cultures and backgrounds, and to share information and ideas across borders.
Impact of Cyber Media on Our Lives:
Communication: Cyber media has revolutionized the way we communicate, providing us with new and innovative ways to connect with others.
Social media platforms, for example, allow us to stay in touch with friends and family, and to connect with people from all over the world.
Information: Cyber media has made it easier to access information on a wide range of topics, including news, politics, entertainment, and education.
Online news portals, for example, provide us with up-to-date information on current events, while educational websites offer access to free courses and resources.
Entertainment: Cyber media has transformed the entertainment industry, providing us with access to a vast array of movies, TV shows, music, and other forms of digital content. BEGG 171 Solved Free Assignment 2023
Streaming platforms like Netflix and Spotify have become hugely popular, allowing users to access their favorite content anytime and from anywhere.
Advertising: Cyber media has changed the way businesses advertise their products and services, with digital advertising becoming increasingly popular.
Social media platforms, for example, allow businesses to target specific audiences with personalized ads, making advertising more effective and efficient.
Privacy: Cyber media has raised concerns about privacy and security, with users’ personal information being vulnerable to hacking and identity theft.
It has also given rise to cyberbullying and online harassment, making it important to take precautions to protect oneself online.BEGG 171 Solved Free Assignment 2023
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