Q 1 Define personal selling and discuss its advantages and disadvantages

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Ans. Personal selling happens when companies and business firms send out

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their salesmen to use the sale force and sell the products and services by meeting the

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consumer face-to-face.The salesmen aim to inform and encourage the customer to buy,

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or at least try the product Personal Selling Examples :

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For example, salesmen go to different societies to sell the products.

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Another example is found in department stores on the perfume and cosmetic counters,

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wherein agents of the company try to sell their products.

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A customer can get advice on how to apply the product and can try different products.

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