Q-1 What is marketing? Explain the different marketing concepts.

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ANS: marketing Marketing is the activity, set of institutions, and processes for

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creating, communicating, delivering, and exchanging offerings that have value for

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customers, clients, partners, and society at large.

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According to the Association of National Advertisers (ANA), influencer marketing

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focuses on leveraging individuals who have influence over potential buyers and

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orienting marketing activities around these individuals to drive a brand message to the larger market.

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According to the Association of National Advertisers (ANA), relationship marketing

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refers to strategies and tactics for segmenting consumers to build loyalty.

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