IGNOU BEGA 01 Free Solved Assignment 2021-22- Helpfirst

BEGA 01

Introduction to the Media

BEGA 01 Free Solved Assignment

BEGA 01 Free Solved Assignment July 2021 & Jan 2022

Q1 Write a detailed note on the genesis, characteristics and new trends of the print media.

Ans: In earlier times, news was presented to local populations through the printed press. While several colonies had printers and occasional newspapers, high literacy rates combined with the desire for self-government made Boston a perfect location for the creation of a newspaper, and the first continuous press was started there in 1704.

The American Revolution, newspapers took part in the effort to inform citizens of perceived British misdeeds and to incite attempts to revolt.

Readership across the colonies increased and daily papers sprang up in large cities. Newspapers united for a common cause during the Revolutionary War.

The divisions that occurred during the United States’ early history created a change and moved the nation into the party press era, in which partisanship and political party loyalty dominated the choice of editorial content.

One reason was cost. Subscriptions and advertising did not fully cover printing costs and political parties stepped in to support newspapers that aided their parties and their policies.

Papers began printing party propaganda and messages, even publicly attacking political leaders like George Washington. BEGA 01 Free Solved Assignment

Despite the antagonism of the press, Washington and several other founders felt that freedom of the press was important for creating an informed electon Indeed, freedom of the press is enshrined in the Bill of Rights in the first amendment.

Between 1830 and 1860, machines and manufacturing made the production of newspapers faster and less expensive. Benjamin Day’s paper, the New York Sun, used technology like the linotype machine to mass-produce papers.

Roads and waterways were expanded,decreasing the costs of distributing printed materials to subscribers. New newspapers popped up.

Yet readers still wanted to be entertained. Joseph Pulitzer and the New York World gave them what they wanted.

The tabloid- style paper included editorial pages, cartoons, and pictures, while the front-page news was sensational and scandalous.

This style of coverage became known as yellow journalism. As the New York World’s circulation increased, other papers copied Pulitzer’s style in an effort to sell papers.

Competition between newspapers led to increasingly sensationalized covers and crude issues. BEGA 01 Free Solved Assignment

In 1906 Adolph Ochs purchased the New York Times with the goal of creating a dig. newspaper that would provide readers with important news about the economy, politics, and the world rather than gossip and comics.

The New York Times brought back the informational model, which exhibits impartiality and accuracy and promotes transparency in government and politics.

At the beginning of the twentieth century, the media began muckraking: the writing and publishing of news coverage that exposed corrupt business and government practices.

Investigative work like Upton Sinclair’s serialized novel The Jungle led to changes in the way industrial workers were treated and local political machines were run,

The Pure Food and Drug Act and other laws were passed to protect consumers and employees from unsafe food processing practices.

Local government officials who participated in bribery and corruption became the centerpieces of exposés.BEGA 01 Free Solved Assignment

Some muckraking journalism still appears today, and the quicker movement of information through the system would seem to suggest an environment for yet more investigative work and the punch of exposés than in the past.

However, at the same time there are fewer journalists being hired than there used to be. The scarcity of journalists and the lack of time to dig for details in a 24-hour, profit-oriented news model make investigative stories rare.

There are two potential concerns about the decline of investigative journalism in the digital age.

First, one potential shortcoming is that the quality of news content will become uneven in depth and quality, which could lead to a less informed citizenry.

Second, if investigative journalism in its systematic form declines, then the case wrongdoing that are the objects of such investigations would have a greater chance of going on undetected.BEGA 01 Free Solved Assignment

In the twenty-first century, newspapers have struggled to stay financially stable. Print media earned $44.9 billion from ads in 2003, but only $16.4 billion from ads in 2014.

Given the countless alternate forms of news, many of which are free,newspaper subscriptions have fallen.

Advertising and especially classified ad revenue dipped. Many newspapers now maintain both a print and an Internet presence in order to compete for readers.

The rise of free news blogs, such as the Huffington Post, have made it difficult for newspapers to force readers to purchase online subscriptions to access material they place behind a digital paywall.

Some local newspapers, in an effort to stay visible and profitable, have turned to social media, like Facebook and Twitter.

Stories can be posted and retweeted, allowing readers to comment and forward material.

BEGA 01 Free Solved Assignment
BEGA 01 Free Solved Assignment

Q 2 Write a detailed note on the genesis, characteristics and new trends of the print media.

Ans. Local populations through the printed press. While several colonies had printers and occasional newspapers, high literacy rates combined with the desire for self-government made Boston a perfect location for the creation of a newspaper, and the first continuous press was started there in 1704.BEGA 01 Free Solved Assignment

During the American Revolution, newspapers took part in the effort to inform citizens of perceived British misdeeds and to incite attempts to revolt.

Readership across the colonies increased and daily papers sprang up in large cities. Newspapers united for a common cause during the Revolutionary War.

The divisions that occurred during the United States’ early history created a change and moved nation into the party press era, in which partisanship and political party loyalty dominated the choice of editorial content.

One reason was cost. Subscriptions and advertising did not fully cover printing costs and political parties stepped in to support newspapers that aided their parties and their policies.

Papers began printing party propaganda and messages, even publicly attacking political leaders like George Washington. BEGA 01 Free Solved Assignment

Despite the antagonism of the press, Washington and several other founders felt that freedom of the press was important for creating an informed electorate.

Indeed, freedom of the press is enshrined in the Bill of Rights in the first amendment. Between 1830 and 1860,

machines and manufacturing made the production of newspapers faster and less expensive. Benjamin Day’s paper, the New York Sun, technology like the linotype machine to mass-produce papers.

Roads and waterways were expanded, decreasing the costs of distributing printed materials to subscribers.

New newspapers popped up. Competition between newspapers led to increasingly sensationalized covers and crude issues. BEGA 01 Free Solved Assignment

In 1896, Adolph Ochs purchased the New York Times with the goal of creating a dignified newspaper that would provide readers with important news about the economy, politics, and the world rather than gossip and comics.

The New York Times brought back the informational model, which exhibits impartiality and accuracy and promotes transparency in government and politics.

At the beginning of the twentieth century, the media began muckraking: the writing and publishing of news coverage that exposed corrupt business and government practices.

Investigative work like Upton Sinclair’s serialized novel The Jungle led to changes in way industrial workers were treated and local political machines were run.

The Pure Food and Drug Act and other laws were passed to protect consumers and employees from unsafe food processing practices.

Local and state government officials who participated in bribery and corruption became the centerpieces of exposés. BEGA 01 Free Solved Assignment

First, one potential shortcoming is that the quality of news content will become uneven in depth and quality, which could lead to a less informed citizenry.

Second, if investigative journalism in its systematic form declines, then the cases of wrongdoing that are the objects of such investigations would have a greater chance of going on undetected.

In the twenty-first century, newspapers have struggled to stay financially stable.

Print media earned $44.9 billion from ads in 2003, but only $16.4 billion from ads in 2014. Given the countless alternate forms of news, many of which are free, newspaper subscriptions have fallen.

Advertising and especially classified ad revenue dipped. Many newspapers now maintain both a print and an Internet presence in order to compete for readers.

The rise of free news blogs, such as the Huffington Post, have made it difficult for newspapers to force readers to purchase online subscriptions to access material.

In an effort to stay visible and profitable, have turned to social media, like Facebook and Twitter. Stories can be posted and retweeted, allowing readers to comment and forward material. BEGA 01 Free Solved Assignment

BEGA 01 Free Solved Assignment
BEGA 01 Free Solved Assignment

Q 3 What do you understand by editing and how important is editing for different media? Give a comprehensive answer.

Ans : Editing is done to achieve a balance of news between that originating within the organization and that pouring in from outside.

Sorting out and sifting also helps induce parity between the well-written articles and those written by the inexperienced reporters. In the process, the unwanted matter gets weeded out. Only the newsworthy stories finally selected.

These are checked and rechecked for grammar, syntax, facts, figures, and sense and also clarified for betterment, and are condensed for economy of space.

It is important to decide from the outset what your goal is when you write. If it is to impress your immediate entourage, friends and family basically, to seek approval, then maybe you don’t need to publish, let alone edit. BEGA 01 Free Solved Assignment

Because editing is about getting the best out of your book, your article, your content whatever it is.

It requires guts and insight, time and focus on the one hand and a dose of humillity on the other to embrace the experienced opinion of your first reader and harshest critic, your editor.

It is not about keeping the author in their safe and comfortable haven where they have been dreaming and writing the dream.

It is about taking them from the expression of their story to communication of it to their audiences.

It goes beyond proofreading to ensure that the book can be understood and relatable beyond the familiar context that the author may daily live in or even address.

It opens up the book and content to its global possibilities beyond the author, the immediate lessons of the story, the visible lines inked. BEGA 01 Free Solved Assignment

Q 4 What are the main principles of marketing media content and what role does advertising and public relations play in marketing?

Ans: 1. Product

Dmytro Tsybuliak search marketing expert, co-founder of it Rate, states that product is one of the most crucial principles of marketing.

The product can be either a good or a service you provide to customers. One important thing that oiten marketers ignore the appeal of your product and market for it before deciding what you want to offer.

  1. Price

The price is the money the customer has to pay for the product or services they receive.There are two types of pricing, such as cost-oriented prices and market-oriented prices.

In market-oriented prices, there is more to price than the contribution price, and it needs thorough market research. BEGA 01 Free Solved Assignment

Some things to look into are: The price of the same type of products offered by your competitors. And the goals your company has set to reach.

Place : Place refers to the process of bringing your products and services to the customers. The place is wherever your product or services are available for purchase and customers can buy them.

It could be a brick-and-mortar store, an online website, or you can run multiple channels to reach a broader audience.

It is essential for a business to choose the right place that is convenient for customers,and reach out to the potential customers to increase the sale of the product.

Therefore, careful planning of the placement or distribution of your product is important for a successful business. BEGA 01 Free Solved Assignment

For instance, knowing where your prospective customers are. where your location should be, and how to connect your potential customers to your location is an essential part of your business growth.

  1. Promotion

Promotion is creating awareness for your products, services, company, and brand. All the ways a company use to build awareness for their product and services are known as promotion.

Promotion should give customers a reason to choose your product or service, as well as show the prospective customers the benefits of using your product.

Promotion is the backbone of marketing and as crucial for businesses as the quality of the products they produce.

It refers to communicating with the target audience through different channels and creating awareness for your product and services. BEGA 01 Free Solved Assignment

PR is used to effectively communicate key messages to a diverse public. By firs. identifying all audiences and their drivers- messages can then be tailored to resonate with each party so that each takes the desired action.

Try using this PR approach when developing messaging for your next marketing program.

Q 4 What is mass media and what is the impact of mass media in the Indian context? Give a reasoned answer.

Ans : Mass media is the study of how people and entities relay information through mass media to large segments of the population at the same time.

It is usually understood to relate newspaper, magazine, and book publishing, as well as radio, television and film, even via internet as these mediums are used for disseminating information, news and advertising. BEGA 01 Free Solved Assignment

Mass media differs from the studies of other forms of communication, such as interpersonal communication or organization. communication, in that it focuses on a single source transmitting information to a large number of receivers.

The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information. Examples

The following are some types of mass communication:

• Advertising, which consists of communications attempting to induce purchasing
behavior

• Journalism, such as news

• Public relation, which is communications intended to influence public opinion on a product or organization BEGA 01 Free Solved Assignment

Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media

Media studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and communication studies.

Researchers may also develop and employ theories and methods from disciplines including studies, rhetoric (including digital rhetoric), philosophy, literary theory, psychology, political science, political economy, economics, sociology, anthropology, social theory, art history and criticism, film theory, feminist theory, and information

Example, television producers “pre-interview” participants in news and public affairs programs, to ensure that they will speak in simple, attention-grabbing terms, and when the search for viewers leads to an emphasis on the sensational and the spectacular,

people with complex or nuanced views are not allowed a hearing Information theory studies the quantification, storage, and communication of information.

It was originally proposed by Claude in 1948 to find fundamental limits on signal processing and communication operations such as data compression, in a landmark paper entitled “A Mathematical Theory of Communication”. BEGA 01 Free Solved Assignment

Now this theory has found applications in many other areas, including statistical inference, natural language processing, cryptography, neurobiology, the evolution and function of molecular codes, model selection in ecology, thermal physics, computing, linguistics, plagiarism detection, pattern recognition, and anomaly detection.

Information science is an interdisciplinary field primarily concerned with the analysis, collection, classification, manipulation, storage, retrieval, movement, dissemination, and protection of information.

Practitioners within the field study the application and usage of knowledge in organizations, along with the interaction between people, organizations and any existing information systems, with the aim of creating, replacing, improving, or understanding information systems.

Q 5 Write a short feature on the topic “The Corona Pandemic that Shook the World.”

Ans : The corona pandemic that Shook the World, a two-part documentary special chronicling the first year of the coronavirus pandemic through the eyes of people all over the world — from a hot dog vendor in New York City to a ballet dancer in Moscow; from a food blogger in Wuhan to a filmmaker in a remote Indigenous village in Brazil.

Filmed in 21 countries and featuring extensive personal video and local footage, this documentary special from award-winning filmmaker James Bluemel (Exodus, Exodus: The Journey Continues, Once Upon a Time in Iraq) traces the pandemic’s path around the globe through the stories of people experiencing it,

showing how responses to the disease that has now killed more than 3 million people have differed across culture race, faith and privilege. BEGA 01 Free Solved Assignment

Over the course of two nights, from lockdowns to funerals to protests, The Virus That Shook the World shares intimate and unforgettable glimpses into how the pandemic has played out in the lives, homes and communities of people around the world.

We meet a doctor in the United Kingdom who works at what would become the first hospital in the world to administer a COVID-19 vaccine; she is still haunted by the memory of the first patient she treated who died from the disease.

Not every death linked to the COVID pandemic has been from the disease itself. In “The Virus That Shook the World,” we meet a family in Kenya whose young son was shot and killed while standing on their balcony by police enforcing a COVID curfew.

Q 6 Write a letter to the editor of your local newspaper to draw the attention of the authorities to the recurring problem of water-logging of roads during the rainy season.

Ans :

TO, The Editor,
(Name of a daily newspaper),
(Address of the daily newspaper).
Sub:- Bad condition of the hospital of my locality Sir,

Through the columns of your esteemed daily, I would like to draw the attention of the Health Department, Government of (Name of your state) to the bad condition of hospital of my locality. BEGA 01 Free Solved Assignment

This is a town with a very large population which is always on the increase. But, unfortunately, the facilities in the Hospital are vanishing day by day.

Firstly, the building in itself is inadequate, very old and dilapidated. The family ward, especially, is in a poor condition.

Secondly, those at the helm of affairs are negligent and indifferent to the public. They generally treat the people as if they are animals. Only those who are influential or who can offer some tip’ are entertained.

Then the conditions are very unhygienic: cleanliness is not maintained. The staff lacks the sense of duty. BEGA 01 Free Solved Assignment

So, I request the Director of Health or, some other responsible official to pay a surprise visit to this hospital and see for himself the state of affairs. When the contents of this letter are verified it may be hoped that the helpless people of this town will get deliverance from these difficulties.

Thanking you. BEGA 01 Free Solved Assignment
Place Yoursfaithfully,
Date :
(Your name)

Q 7 You have to interview a person who managed to escape a terrorist attack on his/her village recently. Frame 10 questions and their possible answers, so that a clear picture of the incident/attack emerges. Also write a paragraph outlining the preparations made by you before the interview.

Ans : The Working Group on Countering the Use of the Internet for Terrorist Purposes of the Counter-Terrorism Implementation Task Force is aimed at coordinating the activities the United Nations system in support of the United Nations Global Counter-Terrorism

Strategy, adopted by the general Assembly in its resolution 60/288, in which Member States resolved to coordinate efforts at the international and regional levels to counter terrorism in all its forms and manifestations on the Internet and use the Internet as a tool for countering the spread of terrorism, while recognizing that States may require assistance in this regard .

The Working Group has identified three key themes for discussion:

legal issues, technical issues and ways in which the international community might use the Internet more effectively to counter terrorism by exposing the fallacy of the terrorist message that violence is a legitimate way to effect political change.

The Working Group is confident that the present report will help to identify the legislative areas in which the United Nations can assist in the implementation by Member States of the Global Counter-Terrorism Strategy in combating the use of the Internet for terrorist purposes. BEGA 01 Free Solved Assignment

8 You have been sent as a reporter to cover the scene of a celebrity wedding taking place in a posh hotel of your town or city. Write a detailed report of the event, mentioning some highlights that would make it memorable.

Ans : The amount spent on the wedding of the daughter of India’s richest man, how much the bride’s clothes cost, what the invitation boxes contained have been the subject of almost every conversation for the last few weeks.

This is a carry-over from the same talk about the two big Bollywood 70 mm weddings just a few days earlier.

Why they are spending so much, how vulgar such spending is and how this money could have been better spent elsewhere is the one thread that runs through most of these social media forwards, office café talks, metro gossip and drawing room debates.

The gasp of middle India horror at this vulgarity is loud and clear. How much should the very rich spend on themselves? This seems to be the issue at stake. Let’s stay with first principals.

Media reports say that India’s richest man Mukesh Ambani spent on his daughter’s wedding anything between 100 crore and 700 crore. BEGA 01 Free Solved Assignment

Mukesh Ambani’s net worth, according to Forbes, is $47.3 billion, or 3.4 trillion at current exchange rates. This makes his spend between 0.03% to 0.21% of his net worth.

The 2018 combined earning of the two movie stars, Deepika Padukone and Ranveer Singh, who got married to each other, according to Forbes is almost 200 crore.

Though estimates vary, a conservative number of 4 crore spent on their wedding is about 2% of their annual earning. Or they just had to work for slightly over a week to pay for the wedding. BEGA 01 Free Solved Assignment

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